Just when you thought the brewer could not get any better, Anheuser-Busch has announced plans to brew Budweiser beer on Mars. At a festival in Austin-Texas, called South-by-Southwest, the team behind the best selling beer in America revealed their transcendental idea. Budweiser is devising a method that makes it possible to drink and brew beer that can be sustained in the low state of gravity found on Mars. The plan is to find ways and means of managing not only to consume but also to create beer that can withstand the conditions of low gravity on Mars.
The panel at the annual interactive South by Southwest festival was hosted by Kate Mara, an actress who recently starred in a film called, “The Martian”. The executives of Budweiser as well as Clayton Anderson, who is a retired astronaut, joined her at the panel. Clayton Anderson pointed out, “When you’re in a zero-gravity environment, a beverage with carbonation is going to be an issue”. To avoid this contention, Budweiser plans to brew micro-gravity beer on Mars.
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In an official announcement the vice president of Budweiser, Ricardo Marques revealed, “When the dream of colonizing Mars becomes a reality, Budweiser will be there to toast the next great step for mankind”. Further, goes on to say, “Through our relentless focus on quality and innovation, Budweiser can today be enjoyed in every corner of the world, but we now believe it is time for the King of Beers to set its sights on its next destination”
“We know that colonization of Mars could be a decade or two away, but we want to make sure that Budweiser is the beer that people are toasting with on Mars when we get there” declared Val Toothman, the vice president of marketing innovation at Budweiser.
Other Phenomenal Plans for Beer:
Plans to take beer into outer space are not only restricted to Mars.
In January 2017, students from the California University unveiled their innovation of a fantastical machine that has the ability to brew beer amid the stars. A group of engineering students are in the process of creating a machine whose size is similar to a beer can, that can brew beer. While brewing beer, instead of using two separate processes, the procedure involves combining both the phases of carbonation and fermentation into one process. This should nullify the necessity of having to release the buildup of Carbon dioxide.
Whether its Budweiser or engineering students, beer lovers everywhere are striving to make a phenomenal impression in space.